By reading this article, you’re going to learn the strategies we used to blow up the sales for our eCommerce clients. Combining more than 2M generated in profits (not revenue)!
By reading this article, you’re going to learn the strategies we used to blow up the sales for our eCommerce clients. Combining more than 2M generated in profits (not revenue)!
Here are a couple of campaigns and results in the last couple of months:
We’re updating this guide every 6 months, so you’ll be able to see the best practices and eCommerce hacks we use at any moment in time.
There are only 4 stats every brand owner/marketeer should be obsessed about:
The different hacks below will show you how to increase all of those metrics. The hacks and strategies are placed in a random order. Without further ado, let’s jump straight into it.
If you’re running ads (which you should be doing if you want to max out your brand potential) you probably heard about interest targeting and looks like targeting. More than 2 years ago, this was all that every marketer spoke about.
Nowadays using specific targeting is not a set in stone strategy anymore. The algorithm of Facebook is getting more optimized and knows exactly what audience to go after if it collected enough data.
We see the best results when a pixel register around 2.000 orders a month or more. Which is a small to medium sized store. For those brands we often get the best results by creating scaling campaigns with NO interest targeting, NO genders, NO age brackets. Nothing besides excluding purchases.
We still recommend excluding different funnel steps within Facebook for brands that are doing less than 1.000 purchases a month. See below our Paid Funnel breakdown (open image in a new tab for better resolution):
This seems like a no brainer, yet I’ve seen quite some brands overlooking it. You have to answer all the questions and comments on your ads! There’s no way around it.
If you don’t have a customer rep doing that – hire somebody and train them!
Encourage conversations, engage, be funny. Everything to increase the engagement. Because when you have it, your advertising costs will go down as well (lower CPM)!
P.S. You can test out an automation tool ‘’invite post likers’’ to automate liking mentions and inviting people to your Facebook page, but we recommend always answering any questions or comments manually. Always be careful with automations on Facebook as some tools trigger an ad account block if it isn’t used properly.
These videos are the most powerful for us so far and some of them have generated over $500k in revenue (this is the most I’ve seen a video can generate for us so far).
Here’s the structure for it:
For this one to work through, we usually need to try many different “faces”.
Selling a product that solves a specific or a common problem?
Consider shooting a direct video with the founder of the brand talking about their story, why they founded the organization, how grateful they are for the support etc.
This will boost your emotional connection with your customers and make them even more loyal once they’ve put a face to the brand.
(Example: one of our clients, isn’t she looking wonderful ;)
Emotional storytelling works wonders.
When we surveyed our customers for the number one reason why they bought the product – the majority said it was because the brand’s story resonated with them.
Additional Relevant Information
2 types of advertorials we’ve used includes:
Reference: https://sugatan.io/ecommerce-hacks-to-boost-sales/
Copywriting can be a pain in the ass sometimes. It’s for a reason that most (good) copy writers get paid extremely well. Especially for eComm owners with a company that is in the beginning stages it can be quite difficult to master this.
With copy mining you use your customers feedback to write higher converting copies which can be used for your website, advertising or any other platform. The process, you may ask:
Ad fatigue is what happens when your audience becomes overly familiar with your ads. No one is safe from this.
This tends to happen when your campaign frequency gets too high, causing your audience to see the same ads over and over. This will hurt your ROI and you need to fight back immediately if you’re exhausting your audience.
Here’s what you can do:
One of the best ways to write one hell of an ad copy is by starting with ‘’Imagine if you..’’ or ‘’Picture yourself..’’. Any good copywriter knows how to play into the fears and dream of your ideal customer. We would always answer these questions before writing a piece of ad copy:
If you only have one thing to do to improve your conversion rate – it is to improve your site speed!
Minimize your photos, make them clean, uninstall unnecessary apps!
You might need your developer’s help, but it’s well worth it.
Your website loading speed is key to increasing your conversion rate. If it’s not loading fast enough (under 3 seconds), you’re losing conversions.
Another major key is to implement as many reviews as you can to your product pages. From our real life case studies, we discovered that adding reviews can increase your conversion with 2-4%!
Don’t have time, just simply integrate your already existing Google or Facebook reviews below your product price.
Shopify does not make checking out on mobile intuitive. This is a method that helps push the customer along the checkout process by reducing the friction to checkout.
All we need to do is to replace the wording. Here’s what we found works:
Instead of having ‘Expand Order Summary’, we change it to ‘Click Here To Apply Discount’
Here’s how to do it in Shopify’s back-end:
We live in an instant gratification environment. When we make an order, we want it delivered NOW (Amazon – you’re to blame here!).
It’s the exact same situation with customer service.
If you have a question about a product – you want it now! There’s no time to wait!
Yes, you can use FAQs to find the answer, but who wants to waste 5mins to find the answer to the question? Certainly not me…
That’s why having a live customer service app is crucial…
Whenever I look at hotjar recordings – I usually see people go straight for the review section with customer testimonial videos.
This is one of the most powerful persuasion tools you can use. Use them everywhere possible – on your product page, home page and wherever you feel necessary. Bonus tip: use a separate IG account or FB page for reviews.
80% of our purchases happen on the phone.
It simply makes sense to optimize for phone sales first.
Customers are only buying your products for a few reasons.. However, there are far more reasons why they would NOT buy your products…
That’s why it’s so important to eliminate every objection, so they don’t leave your website. Include different payment badges to signal trust and if possible you can even include a money back guarantee below the shopping button.
Are your products vegan-free? Are they cruelty-free? Are they made in the US? Are they made in Europe? Are they dairy-free? Include all of these badges on your website too!
Consumers don’t want many options, they want the best option
By showing which products are your bestsellers, you’ll reduce the mental overload your customers might be having landing on your homepage.
In addition, you can use Google branded campaigns to direct customers straight to your bestellers or instead of going to your homepage you will send them straight to a collection page or product page which will
This is an easy one and you’ve probably thought about it or already have it installed.
However, there are quite a few apps to choose from. There are a couple of different tools out there depending on your preferences:
Send a personalised thank you email after a customer purchased a product after 24 hours.
Send a personalised thank you email after a customer purchased with a 10% discount for a friend!
Have you noticed a decrease in your ad performance lately?
Before you change your entire strategy make sure you check your feedback score on Facebook! Facebook is now sending out surveys to your clients after a set time to get feedback from their purchase experience with your company.
I’m one of the many that do not keep up to date with feedback scores. Lately I realized how important they were! Customer satisfaction should be your number 1 priority ❤
Because of the virus there can be problems with shipments or delivery which results in a lower score.
𝐖𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐬𝐜𝐨𝐫𝐞 𝐫𝐞𝐚𝐜𝐡𝐞𝐬 𝟐-𝟑:
Facebook will begin charging more and delivering less quality traffic
𝐖𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐬𝐜𝐨𝐫𝐞 𝐫𝐞𝐚𝐜𝐡𝐞𝐬 𝟏-𝟐:
You’re in big problems and will receive a penalty from Facebook as well as ads that will cost you more.
A quick solution is to change the delivery speed in Facebook to 7 or 8 weeks. This way Facebook will send the survey at a later time: giving you more time to deal with any delays or customer problems.
https://www.facebook.com/ads/customer_feedback/
Get crystal clear view on your numbers like an eagle from the sky with E-Commerce Report Template(s) 📈
COVID-19 has increased the need for increased engagement for your e-commerce businesses.
For this, there needs to be constant monitoring of your e-commerce business. It helps to understand what works and what doesn't work for your business.
Here's an E-commerce reporting template from Supermetrics that can help you do that 👇
This template has a summary of:
1️⃣ Transactions
2️⃣ Revenue
3️⃣ Users
4️⃣ User Transaction Rate
5️⃣ Average Order Value
Use this template to:
✅ Check what works for your business
✅ Monitor multiple channels of communication
✅ Manage the expenses
Link: https://datastudio.google.com/u/0/reporting/0BzjchXrR5ZQca013LXdWZzQ4cEU/page/VgD/preview
A small hack that can have a huge impact on your Facebook results. Especially if you don’t want to optimize and track your ads 24/7. Using lowest cost with bid cap in the ad set settings makes sure that you’re really below or at a certain cost.
This can be particularly helpful if you’re on a tight budget, or if you know exactly what number you don’t want to go over.
If you’ve calculated, for instance, that no conversion is worth more than $2.59, you could set your bid cap there in order to prevent your campaigns from costing you more than they’re earning you.
Black Friday, Christmas and Valentine's Day are all great opportunities to skyrocket your sales. *Insert sarcastic voice - Well thanks for this amazing advice. However using container events is by far the most profitable marketing strategy you can use when it comes to offering sales/promo’s.
A container event basically means creating your own ‘’Black Friday’’ relevant to your brand. You can use less known holidays or create your own. To give you a couple of examples:
A couple of great tools which we use time to time to target untapped audiences and Facebook groups. One tool is called interest explorer (send us a message if you want a free account, we still have a couple left). Facebook hides interests which makes it hard to see all relevant interest you can target. InterestExplorer uses Facebook's API to reveal interests that are hidden from most advertisers, so you can save hours on interest research and find the perfect low-competition keywords.
Another tool is Lead Enforce. With Lead Enforce you can target competitors customers, fans and even Facebook groups. It is also a great tool for any B2B targeting on Facebook. Quote of Lead Enforce ‘’Use advanced Groups and Pages Targeting Tools to reach your Competitor's Customers’’.
It's time to make your ad-budget count, scale your business and blow up your sales. This is not your typical "marketing agency". We provide you with everything you need to be successful.
